Five ideas for making sure your promotional products don’t end up in the bin on Conference day.
Bags are out and journals are in. Ah the irony. We’re all going digital, so there’s less desire to carry around yet another bag of stuff, particularly when you’re trying to network. Most conferences are all attached to an app which is removing the need for guidebooks and handbooks. So what would we be putting in the bag anyway? Despite this, products that are reminiscent of the past are a hot commodity, and because they’re chock full of nostalgia they feel like a very personal, thoughtful gift. So, ditch the brochure bag and say yes to a well made journal.
Reusable Coffee cups. The War on Waste series that aired recently on TV has been attributed as the reason for an uptick in reusable coffee cup sales. They’re current, they’re useful and they’re addressing a hot issue right now. Add to this, you’ll be able to leverage the #waronwasteAU hashtag which is still trending on social media.
Paper coffee cups account for only 0.5% of the 3.2 million tons of paper consumed in Australia every year.
Good bye pens hello tech cool! From silicone cord holders to solar powered window chargers, the list of affordable, small and user friendly tech gifts gets longer every day. The best part about giving an innovative tech gift is their very existence is shareable. There’s a real ‘check this out’ vibe that comes with a cool tech gadget that will have people bragging to all their friends on social.
T – Shirts, bring them back and make them cool. There just hasn’t been anything to replace the real visibility of a good shirt. But, let’s be real, a good shirt is one or a combination of two things – high quality and easy to integrate into a conventional wardrobe – so no big gaudy logos. Or, funny, trendy or message on point. Feel free to get creative with your message in a way that fits the culture of your industry like here and here.
Go digital. There’s more than one way to innovate your conference gifts using a digital solution. Google cardboard, VR silicone glasses or even gifting an app, book or do something cool with AR. Digital gifts a a great way to showcase your company’s innovation as well as support a sustainable or environmental mission.
We get it, it can be just one more thing to try and manage the gift or branded products for a conference. Sure, it can be easier to buy a bunch of pens in bulk, pair them with some pads and throw them in a bag.
But… if you’re thinking about truly engaging with your conference audience and gaining some valuable marketing with the audience and their following, then you’ve got to give them something to talk about .