Our favourite promotional product statistics.

The list of reasons to include promotional products in your marketing campaign is varied and long.  For Point 7 the following four statistics are our the most relevant to our clients.

69% of consumers would pick up a promotional product if they deemed it useful.

We consider the use of a promotional product an engagement, just like reading a blog post or watching a video on Facebook.  Which is why we think this is one of the most exciting of all the promotional product stats.

52% say their impression of a company is more positive after receiving a promotional product.

We tend think of promotional products as motivators, a call to action or a thank you.  This statistic demonstrates they’re more personal than that.  So we know a carefully selected promotional product can add sincerity to an introduction or close in a sales pitch, or even an apology.

55% keep the item for more than one year.

The incredibly low cost per impressions for promotional products is because of this retention statistic. This statistic is why we are always recommend quality over quantity.  What use is a year of potential engagement if the product breaks or doesn’t reflect your brand.

76% recall the name advertised on the product.

If you are in a tight market, growing a brand or rebranding, knowing you can reach 76% of your target audience in an impactful way is incredibly valuable.  Selecting the right item will ensure your brand keeps you in the conversation.

You can read this blog on LinkedIn here