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Five ideas for making sure your promotional products don’t end up in the bin on Conference day. Bags are out and journals are in.  Ah the irony.  We’re all going digital, so there’s less desire to carry around yet another bag of stuff, particularly when you’re trying to network.  Most conferences are all attached to […]

We’re well and truly into 2017 and predictions about the hot trends for this year seem to be right on track.   This year we’re seeing a lot of inquiries about AR and how our clients can integrate AR into their marketing strategy to drive campaigns and increase engagement. So what is AR and what does

There’s a very real challenge for businesses and organisations to meet the fast pace of digital media marketing in a substantive way. Just posting and moving through the motions of engagement on Facebook may get you a lot of followers, but are they a part of your brand’s community? The difference between a community and

The list of reasons to include promotional products in your marketing campaign is varied and long.  For Point 7 the following four statistics are our the most relevant to our clients. 69% of consumers would pick up a promotional product if they deemed it useful. We consider the use of a promotional product an engagement,

I’ve spoken a lot about the value and importance of promotional products in your marketing strategy.  But what is the true value, the return on investment on your marketing budget? To get a better idea about how promotional products affect your marketing campaign, first let’s look at some of the statistics: 76% of people can recall the

All good marketing is more about interaction and the consumer experience with the brand than it is about the brand itself. Think about all the great marketing campaigns and they’ve all been a conversation with their consumers, not a lecture on who the brand is.  I’ve talked about how Promotional Products can help drive your

Not all relationships are about sales.  In my journey out into the digital world, it’s clear that ‘sales’ is something people shy away from or are cautious about. Sometimes it can be difficult to just build a professional relationship if you’re coming from a sales background. Maybe it’s because of the innate fear of being

Branded corporate products are often the focus of an event or campaign. They’re the lasting impression of your conference or interaction together.  They’re also, generally, the item that causes the most angst and stress to organise and order.  Here are four simple ways you can use the experience of your product marketing firm and start

Why the choices you make will determine if your logo goes home, or into the bin How much money goes into your annual conference, or benefit or consumer appreciation gifts?  Do you know what happens to them afterwards?  Are they still working for you? Think about the last time you went to a conference.  How

We’ve all been there, where we need something yesterday and we need the business to make it happen for us.  It can be challenging, to manage deadlines.  Need often doesn’t dictate good timing so it’s important to be prepared and able to deliver on less than optimal timelines without sacrificing customer service. For the client